Melvin McClelland was a rhythm and blues singer known for his 1973 song “Reward/Synthetic Substitution” the B-side of which was heavily sampled in over 900 songs ranging in artists from De La Soul, Naughty By Nature, 50 Cent, N.W.A, Justin Bieber, Adam Levine, Sinéad O’Connoer, Madonna, Wu Tang Clan and more.